My wife, Marilyn Patton, teaches rhetoric (among other things) at De Anza College, in Cupertino, California.
Persuading others requires both art and science.
Bill Clinton's speech at the Democratic National Convention on Wednesday, September 5, 2012 (here's the text), provides a textbook example of rhetoric in action. It was "Persuasion 1, 2, 3" ... all together now!
You can watch Bill Clinton's speech right here.
I recommend it.
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